When CA Technologies sold their internet security division to a private equity firm, our team was called upon to rebrand the new company and also disrupt the category with memorable video content that positioned their products and services to everyday people in an approachable manner. We enlisted the help of Michael Strahan and John Walsh from America’s Most Wanted to teach us about the dangers of internet security. Our team produced numerous videos from concept through full production and ignited the channel with a new brand ready to challenge the status quo.
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Introducing, “Michael Geekhan”, the toughest defender on the grid iron, now teaches businesses how to defend against the toughest online threats.
To further differentiate the new Total Defense brand and capture attention from both consumers and the b2b channel we paired John Walsh and Michael Strahan as “bad” cyber cops.
Michael Strahan and Ian Eagle team up to inspire sales reps in the tech channel to get excited about the new Total Defense brand. Watch out Denzel!
Anti-Virus Product Video
We extended the campaign to include a series of product videos with performances from our two cyber cops that would make Reggie Hammond and Jack Cates jealous.
MOBILE SECURITY VIDEO
Our dynamic duo ease the fears of a paranoid caller by delivering easy to understand benefits of Total Defense Mobile Security.
INTERNET SECURITY VIDEO
Worms, trojans, and spammies are just some of the cyber threats our caller fears, but Walsh and Strahan educate him on how to get Total Defense.
BRANDING TO GAIN A COMPETITIVE ADVANTAGE
TigerDirect rebrands to increase B2B marketshare