Digital Transformation Agency
Brandmerce, the Digital Agency
Who We Are
Full stack digital experience solutions agency.
Services
Strategy | Marketing | Branding | Technology
Project Overview
Achievement: The Founders of Brandmerce have facilitated 100+ mentorship pairings between experts and startup founders since before its inception. Brandmerce culture and mission is community focused by enriching the ecosystem with knowledge and support to entrepreneurs. Brandmerce developed four digital brand SaaS & PaaS products from scratch. Each product is projected to contribute to a combined valuation of over $100 million for any one or all of our digital brands.
Growth: Since its inception, Brandmerce has worked on or partnered with over 150+ branding, marketing, and campaign initiatives. The company has also developed innovative startups across various sectors, including technology, finance, healthtech, sports technology, and edtech.
Impact: These partnerships and engagements have successfully generated over $1.2 billion in growth for our clients and partners through the implementation and execution of digital solutions and transformations.
Case Studies
Institutional Investor
Global Brand Transformation
Institutional Investor We focused on optimizing their customer experience to increase global subscriptions
Institutional Investor is the world’s foremost multi-platform convener of global institutional investors. Worked directly with C-suite and division leaders in the USA, Europe and Asia to help drive brand transformation & customer experience across global markets.
Website: Implemented new UX/UI design systems across the digital customer journey to increase subscriptions.Partnered with channel owners across departments to reimagine disparate business offerings into a unified subscription product that was architected around user needs and behaviors.
Branding: Worked alongside internal and external stakeholders to reposition and rebrand the company and its multiple businesses and divisions into one unified brand message, value proposition and visual identity. Led design thinking for an enterprise application that would convene allocators, asset managers and II’s relevant content, research and forums into a unified experience.
Email Marketing: Implemented modern user experience practices and continual optimization of segmented messages to email marketing programs that would engage users along a customer journey and convert prospects into subscribers.
Demand Generation: Implemented a new demand generation program and design systems to include email, digital ads, social media, and landing pages via A/B testing and marketing automation.
- Website
- Branding
- Demand Generation
- Email Marketing
Tiger Direct
Branding to gain a competitive advantage.
TigerDirect rebrands to increase B2B market share.
TigerDirect, known as one of the oldest and largest consumer retailers of IT hardware and software products wanted to diversify their sales and appeal to a B2B audience. We were commissioned to reposition and rebrand the company to make a leap as the “cheap” consumer retailer to the strategic partner SMBs and enterprise companies can trust with their most complex IT technology needs to move business forward. As part of our strategy, we partnered with Shark Tank’s Kevin O’Leary, aka Mr. Wonderful, to become our spokesperson to hep catapult the brand forward. In order to truly differentiate themselves, we helped TigerDirect examine their competition, and undertook a rigorous audit of their current brand. We uncovered that they had no single, galvanized message that spoke to their constituency, since their entire focus had been centered around price.
Branding: We helped TigerDirect redefine a new vision for the future and anchored their new brand DNA around their new mission which in turned become the rallying cry that would unify the company around a key message that would define what they stood for and what they needed to do to win. Our goal wasn’t simply to give TigerDirect a brand makeover, but to set the foundation that would evolve the company from a transactional model to a company that focused on delivering value and establishing profitable relationships through the daily delivery of their brand promise.
Lead Generation: With the new “Do More, Better” brand in place, we partnered with Kevin O’Leary to create an integrated lead generation campaign that would entice prospect down a marketing automation funnel and reward them with premium content through each of their interactions. The content consisted of a campaign where Kevin O’Leary would share his Wonderful Business Tips. We created emails, landing pages, cheat sheets and a video library that users would access the deeper they engaged in the campaign.
Social Media Campaign: We now had all of the components and content that we used in our social media strategy to help promote the new brand and create maximum engagement across TigerDirect’s social media properties. We launch the new social media brands with the “Ask Kevin” contest, where users would be able to interact directly with Kevin O’Leary and ask their business questions and get answers. The campaign got great traction and immediately the participants engaged and won all sorts of cool things in the process.
Sales Enablement: With the new brand and marketing programs in hand, we developed TigerDirect’s partner program, demand generation portal and sales collateral to help them transition into a B2B technology reseller and nurture their relationships. We helped them create a tiered partner program, with a defined sales and onboarding sequequence with automation of follow up emails, notifications, landing pages, sell-sheets, brochures, call scripts, shipping inserts and much more.
- Branding
- Lead Generation
- Sales Enablement
- Campaign
Marcus & Millichap
New York Multifamily (NYM), a subsidiary of Marcus & Millichap, NYC’s leading multifamily real estate investment firm was in need of a major brand overhaul to combat competitive threats. We helped NYM bridge the gap between private capital and institutional investors through a comprehensive rebrand and a digital transformation that also helped to automate key parts of their business process, and give them a competitive advantage.
BRANDING: Through extensive research we devised a brand strategy that would allow the company to be repositioned as leaders in their space by leveraging their core strengths as “niche experts” powered by technology and the resources of a national organization, Marcus & Millichap. We then modernized their brand DNA from naming, to visual identity to messaging. New York Multifamily would now be know as NYM and their new logo and brand would exude NYC wealth, power and elegance.
WEBSITE: With the new brand in hand, we overhauled their website to look and function as a clean, modern digital experience across all devices. We re-architected their website using the latest user experience practices to deliver their value proposition that led prospects or clients to easily take action and find what they wanted fast. The design was minimal and utilitarian with dynamic content and navigation functions leading the design approach to deliver an enjoyable and intuitive experience.
SALES INTEGRATION: This is where a lot of the magic takes place on the NYM website. Beautiful and easy to use on the frontend, but highly complex and loaded with technology integrations on the backend to make managing and updating property information and managing leads effortless, or shall we say automated. We built a custom dashboard with seamless integration between WordPress and Salesforce to ensure there was one centralized truth for data.
MESSAGING: As part of the rebrand we also created a new messaging platform that allowed the company to speak as one voice and clearly deliver their value proposition and core message across all marketing initiatives. We unearthed their mission, vision and core values. We then established the tone and copy for each of their products, services and their unique differentiator.
SALES ENABLEMENT: With the brand foundation and website infrastructure set, we then redesigned all of NYN’s sales enablement and marketing collateral. We created a unified look with their new messaging infused into all of their collateral, and as part of the digital transformation, we synced up the document creation process with their Salesforce CRM to create blazing fast collateral on-demand. This included offering memorandums, proposals, sales reports, market reports and other documents that would help NYM close deals faster and in style.
SOCIAL MEDIA: All of the efforts culminated in developing new multichannel marketing deliverables so that NYM could hit the ground running on the launch of their new brand. We put together social media, digital advertising, email strategies, content calendars with designed assets and guidelines to empower their team to do their own marketing in-house. We of course were here to support and guide them through the process, but since we were collaborating so closely throughout the entire process, the hand-off was a breeze.
- Branding
- Website
- Sales Integration
- Messaging
- Sales Enablement
- Social Media
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