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To know what to say to your customer, you need to know how they feel. And the best way to understand your customers is to observe their behaviors, understand their motivations and desires and ask them questions about your brand. Our state-of-the-art biometric technologies allow us to discover exactly what your potential customers want and how they feel with eye tracking software, skin sensors, facial expression analysis and more. With our insights, you can cater your message exactly to your customers’ needs.



Reveals the “why” behind people’s underlying reasons, opinions, and motivations.

Biometrics / Individual, in-depth interviews / Focus groups / Ethnographic research / Participatory events and observations


Generates usable statistics to quantify attitudes, opinions, behaviors, and other defined variables.

Biometrics / Surveys (online, paper, mobile, kiosk) / Interviews (in-person, telephone) / Longitudinal studies / Systematic observations

Eye Tracking

Eye positions and movements reveal our visual attention and areas of interest.


Recording the movement of a person’s eyes as they view a stimulus reveals areas of interest and what elements go unnoticed.

Facial Expression Analysis

Facial expression analysis reveals how people really feel.


We track participants’ reactions to stimuli in real time to reveal their non-conscious emotional responses.

Galvanic Skin Response (GSR)

GSR reveals the intensity of a person’s reaction to a stimulus.


Tiny changes in the electrical conductance of a person’s skin indicate a person’s level of emotional engagement or arousal.

“If individuals are rational, there is no need to protect them against their own choices.”

Daniel Kahneman


From digital products to integrated marketing, we build brands that drive sales and transform organizations.

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