We are dedicated and expert-driven

Consider us your agile partner in disrupting markets and driving business momentum through innovative digital solutions

Our Story

A commitment to innovation

We’ve been at this for over 25 years —founding and running various NYC creative agencies, and evolving into a full-fledged tech company after building numerous large-scale websites and business applications. Recognizing our ability to solve problems more effectively, we transitioned into a digital venture studio, creating our own innovative products to address real-world challenges.

Today, we stand as both a full-stack digital transformation agency and an end-to-end SaaS product development company. Our focus remains on customer-first experiences, connecting brand truth with consumer behavior to drive business growth. By leveraging our expertise in creative and technology, we lead agile teams to deliver transformative digital products and data-driven marketing programs that achieve key business metrics while fostering transparency and collaboration across the enterprise.

WHO WE ARE

Innovating with purpose

Our Vision.

To lead the digital transformation of the world, where innovation drives growth and prosperity for all.

Our Mission.

To empower businesses to adapt and thrive in the AI-driven economy, creating sustainable growth for generations.

Careers

Reinvent yourself

Brandmerce introduces a model where seasoned professionals with deep expertise or strong networks truly own their impact. Here, you’re not just trading time for money—you’re building something lasting. By growing our client base and contributing to innovative projects, you earn revenue shares and build equity in Brandmerce, aligning your success with our long-term growth. This approach also benefits clients, who gain custom-built teams of top-tier talent fully invested in their success, ensuring accountability, focus, and exceptional results. At Brandmerce, everyone’s success is woven together, fostering a powerful environment for transformation and growth.

Leadership Team

Guided by industry experts, Brandmerce custom builds elite teams tailored to your specific needs

Rafael "Raf" Soberal

Co-founder and CEO

Jennifer Soberal

Co-founder and President

Josean Gonzalez

Lead- Business Development, SPRWL™

Ailene Chua
Ailene Chua

Lead- International PR & Marketing Partner (Asia)

Frank Romano

Advisory Board Member

Ray Mendez

Advisory Board Member

Peter Tuchman

Advisory Board Member

Christopher DeSantis

Advisory Board Member

Our Values

Guiding principles of our voyage

Innovation

Steering towards undiscovered opportunities with pioneering solutions

Integrity

Navigating business landscapes with honesty, and transparency

Collaboration

Sailing forward with teamwork, client partnerships, and collective growth

Empowerment

Driving impact through accountability and shared success

Sustainability

Charting paths that ensure prosperity for businesses and our planet alike

Client-Centric

Guiding every decision, strategy, and innovation with a client-first approach