CA Technologies

Broadcom acquired CA

CA Technologies (Now Broadcom) divested their internet security division, and as a new internet security company, they needed a brand that would allow them to stand out and compete against industry leaders. After naming the company, we led a team of specialists to build a new brand anchored around a “beyond” the category strategy. While competitors focused on selling features and software, we positioned Total Defense as more than just internet security—differentiating the company through a relentless commitment to protect customers’ digital lives with a multi-layered offering of software, services, and support that goes Beyond Protection.

Connecting past, present, and future

A Legacy Renewed for Modern Times

Since 1938, Hutzler has been producing some of the finest house and kitchenware in the market. While their products are recognized globally, their brand identity lacked the same recognition. As a family-owned and operated business for over 70 years, Hutzler sought our expertise to refresh their brand, connecting their rich heritage with a clear vision for the future.

Our Approach

Innovative Branding and Engaging Content with Michael Strahan & John Walsh (America's Most Wanted)

Leveraging our expertise in branding, packaging, digital transformation, and creative content, we helped Total Defense disrupt the market and connect with consumers in a memorable way.

Services Provided:

01 Branding

Establishing a strong brand identity that goes beyond protection

Inspired by the layers of protection from a Roman centurion’s armor, we established the tagline “Beyond Protection” and developed a brand known for its multi-layered approach to safeguarding digital lives. This positioning differentiated Total Defense from competitors by emphasizing a comprehensive commitment to customer security through software, services, and support.

02 Packaging

03 Digital Transformation

04 Video Content

Results

Standing Out in a Competitive Market

Our comprehensive branding and marketing efforts positioned Total Defense to compete effectively against industry leaders. By creating a memorable brand identity, designing standout packaging, modernizing digital platforms, and producing engaging video content with recognizable personalities, Total Defense was able to differentiate itself and connect with consumers and businesses alike. The “Beyond Protection” strategy resonated with the target audience, leading to increased brand recognition and market share.