Hutzler
Rebranding Heritage
Connecting past, present, and future
A Legacy Renewed for Modern Times
Since 1938, Hutzler has been producing some of the finest house and kitchenware in the market. While their products are recognized globally, their brand identity lacked the same recognition. As a family-owned and operated business for over 70 years, Hutzler sought our expertise to refresh their brand, connecting their rich heritage with a clear vision for the future.
Our Approach
Bridging Generations Through Design and Strategy
Leveraging our skills in crafting beautifully designed digital platforms and unifying business processes, we reimagined Hutzler’s brand to resonate with modern consumers while honoring their legacy. Our goal was to prepare them to thrive in the future economy by creating a cohesive brand experience.
Services Provided:
01 Branding
Creating a timeless identity that honors heritage
We developed a new brand for Hutzler that bridges the continuum of innovation connecting the past, present, and future of the company. The redesigned logo features a subtle break between the “T” and “Z,” symbolizing a mark in time. Paired with the new tagline “Fresh Since 1938,” this encapsulates their over 80-year history, enduring commitment to innovation, and the practical functionality of their products. This design-led approach strengthened brand affinity and set the foundation for future growth.
02 Strategy
03 Retail Experience
04 Corporate Identity
Results
A Brand Poised for the Future
Our comprehensive rebranding connected Hutzler’s rich heritage with a modern identity, appealing to both loyal customers and new generations. By creating beautifully designed digital platforms and unifying their business processes, Hutzler is now better positioned to thrive in the future economy, with increased brand recognition and customer engagement.
