Intuit
Enhancing Engagement
Transforming a platform to boost small business success
Empowering Small Businesses with Effective Marketing
When Intuit launched Demandforce, their ad-tech platform for small businesses, they recognized the need for compelling and strategic creative to increase appointments and keep customers engaged year-round. Since small businesses aren’t typically marketing experts, Intuit partnered with us to develop a year-long calendar of agency-quality content—both design and copy—to enrich their platform across over a dozen verticals, from automotive to nail salons.
Our Approach
Strategic Content and User-Centric Design
By leveraging our expertise in crafting beautifully designed digital platforms and unifying business processes, we provided a comprehensive solution that enhanced Demandforce’s value to small businesses, helping them grow faster with fewer resources.
Services Provided:
01 Strategy
Developing insight-driven promotional calendars
We conducted intensive research, studying industry white papers, trade publications, and engaging directly with individual business owners in each vertical. By learning about their specific industries, popular promotions, and seasonal trends, we created strategic calendars of promotions and value-added content to deploy throughout the year. This ensured that small businesses could engage their customers effectively during both high and low seasons.
02 Content & Messaging
03 User Experience
04 Design System
Results
Enhancing Demandforce's Value and Small Business Success
Our comprehensive approach transformed Demandforce into a more effective platform, providing small businesses with professional, customizable marketing content. By connecting business processes and leveraging design-led strategies, we enabled small businesses to engage their customers more effectively, increase appointments, and maintain year-round engagement—all with fewer resources.
