Marcus & Millichap

Creating a modern digital experience across all devices

With the new brand in hand, we overhauled their website to function as a clean, modern digital platform. We re-architected the site using the latest user experience practices to deliver their value proposition effectively. Prospects and clients could easily take action and find information quickly. The design was minimal and utilitarian, with dynamic content and intuitive navigation leading to an enjoyable user experience. This unified their digital presence and simplified user journeys.

Automating processes for seamless operations

Behind the beautiful and easy-to-use frontend, we implemented complex technology integrations on the backend to automate managing property information and leads. We built a custom dashboard with seamless integration between WordPress and Salesforce, ensuring a single source of truth for data. This unification of business processes improved operational efficiency and empowered the team to focus on strategic growth initiatives.

Establishing a unified voice and clear value proposition

As part of the rebrand, we created a new messaging platform that allowed NYM to speak with one voice and clearly convey their value proposition across all marketing initiatives. We unearthed their mission, vision, and core values, establishing the tone and copy for their products, services, and unique differentiators. This consistent messaging enhanced brand affinity and helped build trust with clients.

Empowering the sales team with automated tools

With the brand foundation and website infrastructure set, we redesigned all of NYM’s sales enablement and marketing collateral. We created a unified look infused with the new messaging across all materials. As part of the digital transformation, we synchronized the document creation process with their Salesforce CRM to generate collateral on-demand, including offering memorandums, proposals, sales reports, and market reports. This automation accelerated productivity and allowed the sales team to close deals faster and in style.

Launching multichannel marketing for maximum engagement

We developed new multichannel marketing deliverables to ensure NYM could hit the ground running with their new brand. We crafted social media strategies, digital advertising, email campaigns, and content calendars with designed assets and guidelines. This empowered their team to manage marketing in-house, promoting the new brand and creating maximum engagement across all platforms. Our collaborative approach made the hand-off seamless.