TigerDirect
Brand Transformation
Rebranding to gain a competitive advantage
TigerDirect, one of the oldest and largest consumer retailers of IT hardware and software, sought to diversify their sales and appeal to a B2B audience. They partnered with our team to reposition and rebrand the company from a “cheap” consumer retailer to a strategic partner that small to medium businesses (SMBs) and enterprise companies could trust with complex IT needs.
Elevating TigerDirect's Brand for B2B Growth
Our Approach
Connecting Design, Branding, and Automation
Leveraging our expertise in beautifully designed digital platforms and systems automation, we crafted a comprehensive strategy to transform TigerDirect’s brand, generate leads, and empower their sales force, positioning them to thrive in the future economy.
Services Provided:
01 Branding
Redefining the brand to gain a competitive edge
We helped TigerDirect redefine their vision for the future, anchoring their new brand DNA around a mission that unified the company with a key message: “Do More, Better.” This became the rallying cry that defined what they stood for and what they needed to win. By conducting a rigorous audit of their current brand and competition, we shifted their focus from price-centric messaging to delivering value and establishing profitable relationships through their brand promise.
02 Lead Generation
03 Social Media Campaign
04 Sales Enablement
Results
Positioning TigerDirect for Future Success
Our holistic approach transformed TigerDirect’s brand perception, increasing their appeal to the B2B market. The integrated marketing campaigns and automated sales processes led to higher engagement, more qualified leads, and a stronger market position. By connecting their business processes and leveraging AI automation, TigerDirect is now better equipped to grow faster with fewer resources and thrive in the future economy.
